Making stars out of midwestern girls

Warm weather in Madison is finally here! This calls for a celebration, and what better way to celebrate the beautiful weather than with fashion? The sun puts everyone in a superb mood, so why not let everyone know you’re ecstatic about the weather by dressing in cool frocks from where the sun always shines. The Los Angeles fashion scene is hotter than ever. Laidback West Coasters are mixin’ it up for the ultimate in contemporary wear. Because of these emerging LA designers, Midwest style will never be the same again.
Lotta Stensson is a household name in California. After opening her flagship store in the trendy Melrose Heights District, Lotta has cultivated quite a star-studded clientele. Jessica Simpson, Charlize Theron, and Cameron Diaz are regulars at her island themed boutique. The bohemian chic designs are inspired by culturally diverse, though she primarily uses Indian fabrics and embroidery. Her designs are current, fun, and sophisticated, making them a must-have. Look for Lotta at shopbop.com in early May.
2 B Free is a staple in any LA girl’s closet, and now it should be a part of yours, too. 2 B Free is the brainchild of brothers, Cedric and Yves Benaroch, who have created a signature style redefining rock n’ roll casual wear. The most notable items in the line are the low-rise sweat pants and the signature logo sweatshirts. What makes this line so special is that each piece is one-of-a-kind, making them hard to come by, especially because of production limitations. Paris Hilton, Tara Reid, and Nicole Ritchie are just a few fashion mavens who’ve sported the Benaroches’ designs. If only these clothes were literally meant “2 B Free,” everyone’s closet would be stocked with the latest from this LA favorite!
Style Savvy girls need not travel to California to get the great style once reserved only for celebrities. LA fashion lines are broadening their horizons across the map and throughout cyberspace. Fashion giants, like Kitson and Intuition, bring the style of Hollywood to places like Wisconsin by offering their gotta-have-it-now accessories and casual wear on their always-updated websites. Update your Cali style by surfing shopkitson.com and shopintuition.com for a burst of fresh air to cool off from the shining rays.